About This Product
Discover the joy of gluten-free baking with King Arthur Measure For Measure Flour, a thoughtfully crafted blend that makes it easy to enjoy your favorite recipes without compromise. Perfect for anyone embracing a natural wellness lifestyle, this flour is a simple 1:1 substitute for wheat flour-making wholesome, delicious baking accessible to all.
Key Ingredients
This premium blend features rice flour, whole grain brown rice flour, and whole sorghum flour-ingredients commonly used in gluten-free and whole grain baking for their texture and nutritional value. Fortified with iron, calcium, and B vitamins, this flour supports your wellness-focused kitchen with every bake.
Ingredients
Rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend (calcium carbonate, niacinamide [vitamin B3], reduced iron, thiamin hydrochloride [vitamin B1], riboflavin [vitamin B2]).
Benefits
- Supports a gluten-free lifestyle with certified gluten-free ingredients
- Provides 12g or more of whole grains per serving, helping you enjoy more whole food nutrition
- Fortified with essential vitamins and minerals to help maintain overall wellness
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
What’s Inside
- Size: 3 lb per bag, 4 bags per case
- Recommended use: Substitute 1:1 for wheat flour in your favorite recipes
- Product form: Powder (flour)
Who Is It For?
Ideal for wellness enthusiasts, home bakers, and anyone seeking a gluten-free, non-GMO, and dairy-free alternative for their everyday baking. Perfect for families and individuals who value wholesome, accessible ingredients.
Why Choose This Product?
With its simple, nutritious blend and easy 1:1 substitution, this flour brings confidence and creativity to your gluten-free kitchen. Make it part of your pantry and enjoy baking that feels as good as it tastes-naturally.





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